Did you know? Our thought processes, our strategies and how we use our B2B tools need to change.
I love what I do. Since graduating from Boston University's College of Communication, I've had the opportunity to meet and build wonderful relationships with editors, marketing professionals and industry experts around the world. It's something they can't truly teach in school and it's what public relations is all about-- building relationships. Please feel free to contact me if you would like to learn more about me, Godfrey or public relations in general.
Highly regulated companies inherently require more confidentiality/privacy than most. These companies often ask how they can confidently engage in social media, given all the red tape – or what seems like red tape. Here are five initial thoughts to consider.
I've read a lot of great social media books lately. Here are a few of my favorites (and I would love to hear your favorites, too!)...
Let’s face it – it sometimes feels like a tangled world wide web. It can be daunting to try to keep up with the ever-changing social media technologies and platforms. But, it doesn't have to feel that way...
There is a running joke around the office about my "love" of twitter.
So, it was not surprising when my colleagues asked if I will run out and
buy a Ford after the news that
twitter will be incorporated into future Ford Motor Co. vehicles. (And,
the answer is no, by the way.)