Did you know? Our thought processes, our strategies and how we use our B2B tools need to change.
What kind of content do prospects and customers respond to most? Storytelling.
Selling a movie like “Hunger Games,” which takes place in a futuristic dystopian society (the “Games” are an annual contest in which children fight each other to the death) is just as complex as completing a B2B sale. What can marketers learn from this movie’s success?
How do companies go about creating a corporate social responsibility program? Here are a few simple steps.