Did you know? 5 assumptions that can ruin your mobile design.
As the Director of Marketing Technology at Godfrey I try to keep track and make sense of the ever expanding toolset of technology platforms, channels and devices and how we can use them to deliver the best communications possible. I’ve been in software development for 20 years and 10+ of those in our business of B-to-B marketing. There’s always something new and interesting. Sometimes it’s discovering a new use for an older platform or discovering how the new integrates with the existing. The key is knowing how to capitalize on that discovery. Stick around long enough and you’re bound to hear me work waffles into the discussion.
Google's I/O conference kicked off yesterday. While the conference is billed as a developer's event, it really is a showcase for all things Google. During a massive 3 hour presentation various presenters showed all kinds of things we'll be seeing in the near future pertaining to mobile, search, education, maps and on and on. I've taken a quick look to see how it might affect B2B.
This is my follow-up to the 10 things I was looking forward to the most at SXSW this year. I think the two matched up pretty well.
If it’s March, it must be South by Southwest. There’s so much to see and learn it’s hard to narrow all the options down. Here are the top 10 sessions that I’m looking forward to and why.
It's been hard to miss all the co-mingling of marketing and IT that has been taking place over the past few years. As the volume of work shared between the groups increases and the pace accelerates here are a few things to keep in mind to ease the integration.
I was pretty blown away by South by Southwest. While it would be foolish to try and cram a week's worth of discovery into one blog post there are a couple of quick observations to be made.
E-books have been getting a lot of attention lately and rightly so. E-reading devices are big sellers. Amazon and Apple have both expanded their support of highly designed and interactive content. We're releasing an e-book for Caterpillar that takes advantage of some of those things and takes product literature in a new direction.
I had a healthy amount of skepticism when it came to eBooks. After working with a few of them, I’ve turned the page, so-to-speak, on the subject. If you’re a content creator or publisher, now’s a good time to look give them some thought.
A recent study by the Pew Research Center reinforces the idea that for a growing number of people, there is no such thing as a mobile Internet.
Do you own, operate or plan on browsing a web site in the next 12 months? If you answered yes then there are some new privacy regulations coming out of the European Union which will affect you. We're still in the early stages of this but there are a few basic things you can do now to start preparing.
Help visitors find and understand your content with semantic tagging. With just a little bit of extra effort and added support from all the major search engines you have another tool to make sure your content is getting out in front of your audience.