Did you know? Our thought processes, our strategies and how we use our B2B tools need to change.
I almost always root for the underdog. A steep task, impossible odds - what more could you ask for? I love a good challenge. Evolving media channels make this one of the most exhilarating times to be in marketing.
I’ve spent the past 12 years in B2B marketing, working my way up through the ranks of research and production, a bunch of years as an account executive and even a stint in business development..
As an Account Manager with Godfrey, I work closely with our partners to analyze their markets and develop strategic programs that maximize their marketing impact. In the end, it all comes down to knowledge. The more we know about the target audiences and what makes them tick, the deeper and stronger our messaging and connections become. This takes patience and focus, but when it’s right, it’s all worth it.
A visit to a large B2B company’s headquarters inspired the above question. Find out if your company has their headquarters on straight.
If the objective is to appeal to the audience, then why do so many B2B companies approach communications like a bad first date--only talking about themselves? There is a better way.
Have you been considering the need for a mobile app, or better yet, a mobile website? Here are some thoughts and statistics that could change the way you look at your audience and their interactions with mobile devices.
How can you create a positive memory that is so strong that your top B2B prospects will never forget you or your company? How do you get your top prospects to drive to work each morning hoping that they’ll see your logo on a package? The answer is suspense. Here are 9 tips for using 3D mail to create suspense and anticipation.
How do you make an impression on prospects that are bombarded with messaging and offers at every turn? How can you create a lasting memory for your message and your brand? In part two of this three part series I will look at selecting the right 3D giveaway item, one that not only gets in front of your target, but stays there.
How do you break through the clutter and noise that appears in front of your top prospects? What makes them tick? What catches their attention? What would make them think highly, or think at all, of your company? In part one of this three part series I will look at how to micro-focus your 3D direct mail campaign as the first step in making a significant impression.
You may be wondering how to integrate infographics with your B2B brand. Recently I stumbled upon an excellent example of a statistical infographic that is a perfect representation of what to do and what not to do all at the same time when creating a viral B2B campaign.
These days it’s so easy to generate information about which companies have visited your site. It’s also easy to purchase contact information for prospects from those companies, the real trick is figuring out how to use this information wisely and effectively.
Before you cut into your marketing budget or scrap all plans for conducting research, ask yourself this question:Is insight into an industry’s perception of your company, competitors, prospects and clients something you can afford to pass up?
Online marketing continues to increase in popularity and % of marketing budgets spent. In this post, I will look at Online Lead Generation, which is essentially tracking the more than 97% of visitors who come to a site and leave without identifying themselves – the ones that got away… for now.
As Direct Marketing continues to advance, it is clear that new technologies are making it easier to pinpoint targets and prospects. In an earlier post I discussed the ability to purchase one name at a time, in this post I will look at co-registration AKA Co-Reg in the B2B market space.
So, you are getting ready for an old fashioned B2B direct mail campaign. Don’t be ashamed, according to BtoB Magazine’s 2009 Marketing Priorities and Plans survey, 74% of B2B marketers are planning to maintain or increase their direct marketing budget in 2009.