Did you know? Baby boomers are turning 65 at a pace of 10,000 per day for the next 19 years.
What an exciting time to be in marketing communications! And what an honor it is for me to lead one of the top B2B agencies in the country. As all businesses must, Godfrey is continuously reinventing itself. The last iteration had to do with integrating digital marketing. The current one is about perpetually gathering and applying client customer insight to unified, comprehensive marketing solutions (which of course include myriad digital elements). I think my background in journalism and PR – where the work is truly never finished – prepared me well for the “always on” nature of today’s B2B marketing program as well as the cycle of business re-invention. In my role as Godfrey CEO I’m focused on our envisioned future and our strategy to get there, ahead of competitors. I’ll be blogging about that and other B2B topics. I’ll write it the way I see it and I hope you’ll comment to let me know what you think.
There’s a lot to learn from the construction industry – one so vital to our economy and yet so vulnerable to economic cycles. So here’s the question of the month: How do we plan when the future is murky at best?
Okay, so maybe you’ve actually met your CFO. Unless you are a close confidante, however, you may not know what keeps him, or her, awake at night.
There’s a lot of buzz these days about B2B publishers offering more “marketing services” and thereby competing with agencies (including Godfrey) who are also traditional partners in planning and delivering marketing communications for mutual clients.
Is your company using a dynamic approach to strategy? Are your marketing and communications programs keeping pace?
I don’t know about you, but we are actively engaged in re-shaping our company for the future – with one eye on the near- to mid-term (1 to 5 years) and the other on the long-term (10 to 30 years). The trick, of course, is to manage the present while creating the future, and there’s some pretty good advice on how to do that.
Based on what I think I know today, here’s what we can expect to see in the year ahead:
I didn't mean to be anti-social. Really, I didn't.
I shut down my Twitter and Facebook accounts recently because I was failing to maintain these on-line representations of me, a B2B marketing and PR professional, in a way that was adding value.