Did you know? 70% of respondents are spending more today on direct branded content than they did three years ago.
I am part business analyst, information architect and designer, and usability expert. As a whole, I am an advocate for the user, the customer, the audience you are trying to engage online. From conducting heuristic evaluations to wireframing interfaces, I engineer usable, innovative, and effective applications that meet marketing, business, and most importantly, user's goals. Your digital marketing is just one part of a user's experience with your company. But it's the part I can help you make great.
Making web content accessible across screen sizes and mobile devices is a necessity for b2b marketers. But what if there's a stakeholder you need to convince?
What does it cost to build a mobile app? It depends. Get the quick answers to common cost questions.
As the myriad of interface displays and mobile devices grows, responsive web design can help design a website for the future---but it means you have to let go of how you approached the design process in the past.
Email marketing includes mobile email users. Are you meeting their needs or making these common email mobile marketing mistakes?
Why are you investing in a mobile app? Will this one offering make a difference with your target audience? Maybe you are expecting too much.
You can't create a custom digital solution for every new mobile device. But you can create one design that will respond to them all. Could responsive web design work for your B2B website?
When your company CEO tells you to build an iPad app and your best customers want a web app, what's a B2B marketer to do?
Understanding your target audience and their goals is the first part of designing B2B mobile experiences. But even when users are at the center of your design, assumptions can weaken your approach.
You know you need to optimize your B2B website for mobile, but what exactly does that mean? And how do you start?
These statistics will convince you--and your B2B marketing stakeholders--that designing experiences for mobile is a must.
Does a social media program result in better search rankings? It's why many B2B marketers are allocating more resources to being social.
B2B marketers know mobile matters. But how do you start creating mobile experiences as part of a B2B strategy? There's one thing you must know.
B2B marketers often fail at successfully executing an effective online content strategy. Avoid these common content missteps.
You just released your b2b iPhone app, and now you’re ready to charge ahead with the iPad. You're excited, but first consider these tips on how designing for the iPad is different from the iPhone.
Whether you have been blogging for years or are just getting started, these writing tips can instantly improve your B2B blog.
Based on smartphone market growth it’s clear that B2B marketing needs to include mobile. You may be thinking about a mobile web site, app, or both. But with limited budgets and resources, maybe you are feeling pressure to pick one. But which?
Social media has become a basic requirement for marketing communications
programs. While B2B marketers may feel pressured to immediately be a
part of popular communities and outlets, slapping Linked In and Facebook
features on a web site and getting a few enthusiastic employees to
tweet, isn’t a strategic way to begin participating.
Case studies of leading companies effectively using corporate social media, and the high adoption rates of business professionals using social media in the workplace, have helped squelch questions of whether B2B marketers should participate in social media. But how?
Identifying upgrades and additions to your web site is a critical part of 2010 planning. Perhaps you are considering a complete re-design, or you’ve been told you need a “Web 2.0” version of your web site. If you’ve already added engagement and sharing elements to your b2b site and are participating in social media, you may be wondering what the rumblings about Web 3.0 mean to b2b marketers.
I have been neglecting my blog. I’m not the only one. About 95% of blogs are abandoned—a number from Technorati based on the fact that only 7.4 million of the 133 million blogs have been updated in the past 120 days.
Tired of Twitter talk yet? Wondering why the micro-blogging service with a 140 character limit is getting so much text? The latest Twitter Talley shows there’s good reason b-to-b marketers are twittering. Twitter is the fastest growing member-based community site on the Web.
B-to-B marketers are looking for the most efficient ways to use dwindling marketing dollars. As the economic situation worsens and marketing budget cuts continue, the tactics to survive are the ones that are highly measurable.
BtoB Magazine reported that the popularity of B-to-B corporate blogging was waning, drawing on new information from Forrester Research’s report "How to Derive Value from B2B Blogging.” 53% of marketers surveyed said that blogs were irrelevant or marginal in their current marketing strategy.