Did you know? Our thought processes, our strategies and how we use our B2B tools need to change.
Jim's served as Copy Director, Creative Director, Director of Strategic Development, and now as Vice President and Creative Director. He has a passion for developing communications that are both stunning creatively and effective strategically.
Learn how the HVACR industry is dealing with the regulations and standards imposed regionally, nationally and globally.
Take a look at the construction industry landscape in some of the major worldwide regions; see what advertising channels have been effective and what is potentially in store.
I'd like to issue a challenge to the entire world of B2B. I'm inviting you to submit your list of B2B companies whose contributions changed the world in 2012. Submit your nominations as comments to this blog and provide a brief explanation (less than 100 words).
A recent article in Advertising Age (“When CMOs Learn to Love Data, They'll Be VIPs in the C-Suite”) provides some empirical support for an idea we’ve strongly suggested in the past: Marketers need to support their decisions with data if they hope to play a serious role in their organization’s future.
After reading the excellent blog by my colleague Leanne Terpak on establishing KPIs, my thoughts returned to a topic I had raised earlier: If KPIs and the analytics they drive are so important, why aren’t we doing better with them? What is stopping us?
A recent article in Ad Age presents the social media dilemma expressed by many large, global B2B companies: not knowing what to Tweet about.
A recent survey of CEOs found a vast percentage were frustrated with their company’s marketers and felt they failed to provide useful information about the role marketing plays in achieving business success.
One of the staples of cause marketing is that in addition to doing good, the proposed cause marketing campaign should benefit the business. But I’d like to raise the bar.
There’s good news and bad news in the survey BtoB magazine published on the use of marketing automation in support of events.
In its most recent issue, BtoB magazine published a survey of B2B marketing analytics in which most respondents confess relatively minimal involvement in analyzing their web data for marketing insights.
In the early days of the Internet, there was tremendous enthusiasm (“irrational exuberance” was a term bandied about) for the potential of the new medium.
Our marketing colleagues in B2B SEO use an interesting term, “link bait.” It’s usually described as something that makes people want to link to your site, thereby increasing your search-engine ranking.
I have a problem with that.
It's easy to be overwhelmed by all the measurements that are available these days. Let's start the discussion about which are most actionable.
It was about ten years ago that we published an article in one of our printed B2B Insights magazines called “the Sales-Marketing Gap.” In it we talked openly about exposing B2B marketing’s “dirty little secret” -- that leads from marketing aren’t really what a sales rep would call “sales-ready.”
A recent Business Week article reports that AOL plans to create the "newsroom of the future" by using high-powered technology to revolutionize the business of gathering and presenting news.