Did you know? 70% of respondents are spending more today on direct branded content than they did three years ago.
After over a decade in the marketing and advertising business, I think I have finally figured out what my role is: agency naysayer. As a brand strategist and account planner, my job has often been to poke holes in pet theories. To use audience insight to question the "things we have to do." To push teams to simplify, clarify, and focus on the big idea. At Godfrey, I'm enjoying applying this role not only to client strategies, but also to the agency process itself.
Customer Relationship Management has been around for quite a while now, and has been a key item in many B2B marketing strategies. It's lost a little of its sexy veneer— no longer the hot buzzword of a decade or so ago. Here are some tips on how to change your thinking, and your approach, to CRM.