Did you know? Our thought processes, our strategies and how we use our B2B tools need to change.
As a creative director for Godfrey, I am passionate about providing my clients with a fresh, unique creative product that will help differentiate them in their industries.
A little background about me: In early 2006 I was invited to join the talented and energetic team at Godfrey. Having worked with B2B agencies for most of my career, I have experience with hospitals, chemicals, software companies, paper manufacturing, and the HVAC industry, among others.
While I work on a variety of creative projects for my clients, I bring a lot of interactive and Web experience to the table. So whatever type or size of project you may have, our dedicated team of art directors, copywriters, designers, illustrators, programmers, and myself are up for the challenge!
John Deere apparel. CAT® footwear. Armor All™ vacuums. All highly recognized brand names, but who knew they made these types of products? Well, actually, they don’t. They are products of manufacturers who believe in the potential of brand licensing. With the right pairing of license and product offering, manufacturers can bypass entrance barriers in a crowded marketplace through higher brand recognition, stronger customer preference and a perceived quality differential. But, there are considerations when choosing such a strategy…
The situation: Your company is in the early stages of planning for a new product launch that is sure to be a hit with distribution and has the potential to shake up the competitive marketplace...
Building a solid, lasting perception of your company depends on how well you align short-term marketing initiatives with larger brand objectives and common-sense brand stewardship. As you battle to defend and grow your brand, keep these five basic tips in mind...
"If you could say it in words, there'd be no reason to paint." Speaking to the value of artistic expression, American realist painter Edward Hopper would have most certainly extended his candor to the field of illustration.
“Work smarter, not harder.” For brand managers caught between the time constraints and budgetary challenges of the present economic climate, this is sound advice. Another smart piece of advice is to revisit your marketing asset management (MAM) strategy.
“Don't say the old lady screamed—bring her on and let her scream.” In his advice on storytelling, Mark Twain’s timeless wit and wisdom holds true in the discussion of online video.