Did you know? The top use for social media in marketing is brand building, per a BtoB Magazine 2011 survey.
As Godfrey's Analytics Director, and a Google Analytics Qualified Individual, I'm able to absorb, visualize and articulate large amounts of data and complex concepts, present clear insights and recommendations to solve problems, optimize user experience, and improve marketing campaigns. I always remain current with industry and technology changes that are essential in the digital analytics environment. Analytics is more than a career for me, it's my craft.
To continue my series of blog posts on B2B web analytics basics, here we’re going to take a closer look at Key Performance Indicators and what you need to know about them.
Today may have been a record setting day: Earthquakes on the East Coast AND over 7,000 webinar attendees on 'The Science of Social Media'.
Marketers today need to create maximum value with a minimum budget. And yes, marketing analytics can definitely help. Over my next few blog posts, I plan to discuss the basics of B2B analytics in a series, providing some primary education on this topic and taking a look at the actionable information that can come out of crunching the numbers.
Back in March, Google announced the new version of Google Analytics, Version 5, as a closed beta to users who requested it. But on Wednesday, April 20th Google rolled out the update to all of their users.
Marketers are pressured every day for top-line growth and bottom-line results. You need to deliver measureable performance. Since the one constant we can all rely on is change, we need data-driven continuous feedback to design, execute and improve marketing campaigns to show that all-important ROI. To do this properly, I recommend you develop an analytics strategy. "A what?" you ask.
I love analyzing user behavior on websites and looking at outcomes through analytics. I think regularly about what does the user want to do when they get to a page on your site? And did they complete the task that they intended to do? Or more importantly, did they complete the task that YOU wanted them to do?