Did you know? The top use for social media in marketing is brand building, per a BtoB Magazine 2011 survey.

B2B Blogs by Luanne Schreier

You don’t have to guess whether your B2B email initiative will be a success.

Just give it a test drive—A/B multivariate split testing, that is.

Nov 3, 2010

You hear all sorts of jargon in B2B marketing.

But when you hear “drip marketing,” don’t think Chinese water torture -- although you may have been subjected to it if you’ve ever opted to receive email from Land’s End or Amazon.

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