Did you know? The top use for social media in marketing is brand building, per a BtoB Magazine 2011 survey.
You don’t have to guess whether your B2B email initiative will be a success.
Just give it a test drive—A/B multivariate split testing, that is.
You hear all sorts of jargon in B2B marketing.
But when you hear “drip marketing,” don’t think Chinese water torture -- although you may have been subjected to it if you’ve ever opted to receive email from Land’s End or Amazon.