Did you know? Our thought processes, our strategies and how we use our B2B tools need to change.
My passion is media. Why media? Well, media is all about connecting messages to audiences. I believe that the medium is as important as the message. After all if a tree falls in the forest and no one hears it, who cares? Without the correct medium or delivery method even the most creative and compelling message will not be heard. So basically I like to be heard.
Recently I launched my first Facebook advertising program. I’ll be honest: I was skeptical. After all, no one clicks on those little ads—or do they?
Many advertisers, mistakenly focuses solely on clicks. Yes, clicks are a performance metric to monitor but they are far from the only metric that matters.
B2B marketers know how important it is to optimize their websites for search. However, what they often fail to realize is that their search strategy must be expanded beyond their websites to be an integral part of all aspects of their comprehensive marketing strategy, including videos that are uploaded to YouTube.
One of the greatest challenges that face anyone who works in advertising is staying current on the vast array of ever evolving media channels and platforms. There seem to be new and improved ways to connect with your audience emerging daily. One event that accelerates this evolution is the annual South by Southwest Conference & Festival (SXSW) taking place in Austin this week.
Over the past few years there has been a social media evolution taking place with Super Bowl commercials. Super Bowl advertisers are now leveraging social media to allow the audience to build a deeper relationship with the products and brands being advertised.
The start of the new year is a great time to evaluate ongoing PPC campaigns to determine if they are still the efficient search traffic drivers envisioned when they launched. Start by considering what marketing, market and advertising changes have taken place over the past year.
Ben Wilver’s recent post about Facebook Places started me thinking about how B2B marketers can use Facebook. More specifically, is it somewhere B2B companies should be advertising?
Foursquare can be fun and socially engaging for personal use. It is ideal for local businesses trying to generate foot traffic. But, what about B2B marketing?
You may have noticed a change in sponsored ads that appear in the Google results. Google AdWords can now include additional links, images or a map showing where a business is located. Google calls this feature “Ad Extenstions”. When used appropriately ad extensions can help searchers connect to your business.
I recently attended a web-conference that discussed how to improve the effectiveness of online advertising. Several people mention using retargeting ad technology and mentioned Google’s Remarketing program specifically. I identified retargeting as one of the top emerging B2B in a past post
The current vast array of media channels can be overwhelming. It seems there is a new platform, channel or application with advertising potential appearing daily. The difficulty comes in figuring out how B2B advertising can harness the new application. Or more aptly, is this media channel being embraced by your audience? Will it allow B2B advertisers to connect with their audience.