B2B Blogs by Melissa Einfrank

Melissa Einfrank
Melissa Einfrank

I’ve always been fascinated by the news. The news cycle is constantly changing, and finding ways to get my clients’ stories heard in the ever-expanding media landscape is something that I truly enjoy. Advising clients, building relationships with reporters and expanding my knowledge by attending tradeshows are just a few of the things that I love about public relations. Since graduating from Ithaca College, I’ve been lucky enough to practice the art of public relations for B2C and B2B clients. 

Jan 24, 2012

How do you know if your social media program is really resonating with your audience? Which tweets have resulted in conversions on your website? The following blog gives some tips on how to begin setting up an analytics strategy.

Mar 9, 2011

Suggested tools to help you find relevant conversations in social media.

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