Did you know? The top use for social media in marketing is brand building, per a BtoB Magazine 2011 survey.
I graduated from Kutzown University with a BFA in Communication Design. While in school, I interned at Godfrey, prior to being hired as a designer. I have since moved up to Sr. art director, went back to school to pursue my MFA in Advertising (Spring 2012 expected), and am now the Director of Operations — Creative Services, responsible for developing, aligning and integrating the capacity, capability and output of the groups and departments that make up Creative Services.
One of the things I truly love about what I do is that what I do is never the same. As an art director, I have to remember all my training—not forget it, and then put that all aside. If you can’t do this, you can’t keep up with all the changes in technology, and you will box yourself in, becoming stagnant.
It’s hard to come up with a strategy, or art direct, design, etc. without insight about the target audience. Insight is more than just knowing who your audience is — it's knowing and understanding who your audience really is.
We are in the business of communication. So what happens when we don’t clearly communicate?