Did you know? Our thought processes, our strategies and how we use our B2B tools need to change.
Professional communications has been my career passion for the last 20 years! My leap into the genre started with non-profit, led me to a Fortune 500 CPG, a couple of agencies along the way and now I have the privilege to work for Godfrey, one of the most sought after B2B agencies in the country! I have enjoyed building relationships with some of the finest people in a variety of industries—great editors, inspired reporters and clients that have allowed me to think outside of the box and partner with them in their success!
When I am not media training, dealing with crises, speaking to editors, chatting with clients, launching new products or retiring legacies, gearing up for kick-offs, developing talking points or writing abstracts, I am happily attending horse shows, field hockey games, softball games and the other events of my three beautiful daughters.
Spokesperson training is critical for any employee that will speak on behalf of the organization and that training must include social media engagement.
Media interviews can be intimidating, however, there are several techniques that a spokesperson can implement which will allow them to succeed at any interview. There are several myths that spokespeople cannot afford to believe as well as tips and tricks to help the spokesperson stay on message.
The public relations landscape has changed dramatically but there are some tried and true “rules” to follow when pitching to the media that will never change.