Did you know? Our thought processes, our strategies and how we use our B2B tools need to change.
These are exciting times at Godfrey! After a strong fiscal 2010, we are on pace to have another banner year. Part of our growth can be attributed to our clients’ investment in public relations and social media. Both business segments are flourishing, and we now have 14 full-time staff members to service our clients’ PR and social media needs. As Director of PR, I’m proud to lead this group of talented, dedicated and hard-working professionals.
When I’m not at Godfrey (or a trade show or client meeting), I love spending time with my wife and 20-something kids. I enjoy traveling, listening to rock music, brewing my own beer and watching sports. I may not bleed blue and white, but I’m a die-hard Penn State fan. And I will always have a soft spot for this year’s Super Bowl champions, the Green Bay Packers. (Someday, I may actually see a game at Lambeau Field!)
The Public Relations Society of America recently unveiled their list of 12 trends that will change the PR industry in 2012. Noted on this list is the convergence of brand management and reputation management functions within organizations.
While B2B journalists are using social media more than ever, they still rely heavily on company contacts and industry sources to research, report and write about breaking news and emerging trends in the B2B space.
If you’re a B2B marketer and you haven’t jumped on the mobile marketing bandwagon, now would be a good time to hop onboard.
The term “public relations” means many things to many people. Even in my own company, there’s a difference of opinion.