Did you know? Our thought processes, our strategies and how we use our B2B tools need to change.
They say that if you do a job you love, for a company you respect, you'll never work a day in your life. As Godfrey's IT and Facilities Director, I wouldn't go quite that far. Maintaining servers or troubleshooting power issues is like dealing with moody teenage offspring, and who but a crazy person would love that? But it's close. I have IT director friends in other industries, and I wouldn't switch places for anything. I get to work with brilliant, creative, fun people every day. It doesn't begin and end with B2B marketing, either. I've played guitar with an account manager, trekked through the woods snapping nature photos with a partner, built web sites with art directors, and produced awesome videos with writers and designers. I've been here long enough to be considered "an old timer" but the job of building and maintaining Godfrey's technical infrastructure never gets old.
Are you willing to hear what your customers have to say, knowing some of it could be ugly? Does the way you interact with them reflect their needs – or your frustrations? And most importantly, are you prepared to respond – really respond – to the insight, and set your own milestones or benchmarks for improvement?