Did you know? 74% of respondents feel that original content and media are most effective for generating marketing ROI.
I'm a big fan of Mad Men, the television drama series on AMC that depicts the advertising business in the 1960s. I've seen every episode. In fact, I even have my favorites saved on the home DVR. Therefore, it should likely come as no surprise that I'm including it as the introduction to my latest post.
BtoB Magazine reported that the popularity of B-to-B corporate blogging was waning, drawing on new information from Forrester Research’s report "How to Derive Value from B2B Blogging.” 53% of marketers surveyed said that blogs were irrelevant or marginal in their current marketing strategy.