Did you know? Our thought processes, our strategies and how we use our B2B tools need to change.
In my last two installments on Creating and Maintaining a B2B Blog, I offered suggestions on who should write your company blog, how often you should post and how to develop a content strategy for your blog.
Case studies of leading companies effectively using corporate social media, and the high adoption rates of business professionals using social media in the workplace, have helped squelch questions of whether B2B marketers should participate in social media. But how?
I didn't mean to be anti-social. Really, I didn't.
I shut down my Twitter and Facebook accounts recently because I was failing to maintain these on-line representations of me, a B2B marketing and PR professional, in a way that was adding value.
What if you were a B2B marketing manager and a media rep called on you and said, "I have just the circulation you need. Every one of our subscribers is in the industries you serve.
All eyes seem to be on Big Ben these days.
No, I'm not talking about Ben Roethlisberger, starting quarterback for the Pittsburgh Steelers (although I keep getting requests to trade Kurt Warner for him in my fantasy football league - thoughts anyone?).
Identifying upgrades and additions to your web site is a critical part of 2010 planning. Perhaps you are considering a complete re-design, or you’ve been told you need a “Web 2.0” version of your web site. If you’ve already added engagement and sharing elements to your b2b site and are participating in social media, you may be wondering what the rumblings about Web 3.0 mean to b2b marketers.
I have been neglecting my blog. I’m not the only one. About 95% of blogs are abandoned—a number from Technorati based on the fact that only 7.4 million of the 133 million blogs have been updated in the past 120 days.
Tired of Twitter talk yet? Wondering why the micro-blogging service with a 140 character limit is getting so much text? The latest Twitter Talley shows there’s good reason b-to-b marketers are twittering. Twitter is the fastest growing member-based community site on the Web.
B-to-B marketers are looking for the most efficient ways to use dwindling marketing dollars. As the economic situation worsens and marketing budget cuts continue, the tactics to survive are the ones that are highly measurable.