Did you know? Our thought processes, our strategies and how we use our B2B tools need to change.
I may be either blessed or cursed with the love of both account management as well as creative design. As a graduate of the Art Institute of York, I earned a degree in multimedia design. However, I enjoy the organization of project workflow as much as the work itself. My background for many years was in email marketing. The creation, deployment and analytics of HTML emails was my whole world. But when social media started branching out, I thought – so should I! I’m a relatively new employee to Godfrey, starting in July 2010 as an Associate Account Manager. I’ve already learned a great deal from the many talented AMs and designers here and plan to also pitch in and collaborate on the B2B media growth both internally and on behalf of our clients.
Are marketing directors getting what they want from their agency? Here are six key factors B2B marketers value most from an agency.
According to Forrester Research, spending on email marketing, delivery, analytics, integration and creative will approach $2.5 billion annually by 2016, up from $1.5 billion in 2011, a compound annual growth rate of 10 percent. Since email is becoming more valuable in the B2B market, I encourage you to take a second look at your email marketing strategy and examine what your database of email addresses is worth.
Events require a large portion of B2B budgets, but determining ROI is often overlooked in the planning process. Here are some tips on measuring success.
With refreshed yearly budgets and objectives planned, now is a great time to establish new priorities and explore the possibility of thinking differently in your daily B2B work. I recently read a Fast Company blog post that discusses the notion of embracing the importance of accurate “small stuff”.
As 2012 B2B marketing planning should be in full-swing, I find myself internally rationalizing the necessity of early planning. A topical analogy seems evident as the 2012 Presidential Election is one year from today.
Is it a good marketing practice to request retweets or does merely asking the question have an adverse effect on your followers? I find there is an argument for both sides.
In the B2B market, should email and social media compete or complement your marketing strategy tactics?
I know email isn’t a trendy topic in comparison to all of
the new developing technologies, but email shouldn’t be overlooked either. Utilizing
your email lists can be a great tool to educate current clients on key brand
and marcom strategy points.