Did you know? Our thought processes, our strategies and how we use our B2B tools need to change.
I view the world through rose-colored glasses and I am an optimist at heart.I'm a software developer by trade and have been programming and developing applications, since graduating from Penn State with a B.S. in Aerospace Engineering in1993. I’ve written code which runs on government satellites, desktops, internet, and the latest handheld devices. I’m looking for the next big thing to leap into.
As the manager for Godfrey’s software development department, I guide our team in designing and producing relevant cutting edge solutions to meet our client’s goals and objectives. There is no challenge our team is not up for. I’m a firm believer that anything is possible, given enough time and money.
You need a business website with a content management system (CMS). Where do you start?
There really is only one way to know. Test. We’ve been working with a number of clients conducting A/B testing and refining the best time to send their B2B campaign emails. We have determined that certain times of day can, in fact, increase the open and response rate by a few percent. I’d tell you but it’s proprietary information. Actually, your audience will differ and our audience’s best time is not going to be your audience’s best time. So where do you start?
Actually you have a challenge. If you didn’t, then why would you have a project in the first place? Now that we have established you have a challenge you need help with, let’s figure out what the challenge is and the proper solution for it.