Video is everywhere and consumers are embracing it. Over the past few years, we have seen the amount of time consumers spend watching video skyrocket. In B2B public relations, there are many ways to effectively integrate video into campaigns to engage your audiences.

Facebook® is now worth billions of dollars. But marketers are having a tough time getting dollar one from using social media. Let’s dig into why Facebook and other social media sites run into problems when evolving their business model from cultivating friendships (a.k.a., social networking) to growing cash crops.

We have found that Paid-Earned-Owned is simply a categorization tool that helps with content integration and can add value through repurposing valuable content.

In the world of B2B communications, some dealers, distributors and sales people are using e-tablets as a communications tool, often for sales presentations. But in a technology toolbox crowded with smartphones and laptops, it’s hard to figure out the real value of e-tablets and digital readers. Are they just another digital gimmick -- or the most disruptive force since Gutenberg’s printing press?

Cheap digital readers and e-tablets are making it easier to consume content digitally, which means B2B marketers must consider the impact of the medium on their message – including branding and content strategy.

Recently I launched my first Facebook advertising program. I’ll be honest: I was skeptical. After all, no one clicks on those little ads—or do they?

A recent announcement from B2B publisher Ziff Davis should not come as a big surprise – they are discontinuing the print editions of four magazines.

B2B marketers can learn a lesson from the story of the man who sold hot dogs.

Media monitoring should be used to gauge public opinion, track issues and warn us of pending crises. It should be comprehensive and include all things digital. No matter your budget, you can still start some monitoring now. 

What is the relationship between profanity and marketing? Between profanity and business in general? Are there times when profanity is acceptable, and further, actually encouraged? This blog examines the power of those four to five-letter words.

LinkedIn recently released their second quarter financial results, including the fact that there are now 11.5 million users. If you are looking to make the most of your company’s presence on LinkedIn, here are five suggestions for where to start.

Many advertisers, mistakenly focuses solely on clicks. Yes, clicks are a performance metric to monitor but they are far from the only metric that matters.

A few scenarios outlining pros and cons of Groupon-like Daily Deals for B2B companies.