Did you know? Our thought processes, our strategies and how we use our B2B tools need to change.
I had a healthy amount of skepticism when it came to eBooks. After working with a few of them, I’ve turned the page, so-to-speak, on the subject. If you’re a content creator or publisher, now’s a good time to look give them some thought.
A recent announcement from B2B publisher Ziff Davis should not come as a big surprise – they are discontinuing the print editions of four magazines.
When business gets tough, some turn to the shelter of professional publications, social media networks and even e-newsletters. This is especially true with architects who are toughing it out right now. This audience responds well to stories about spaces their peers have created. Here’s an example:
There’s a lot of buzz these days about B2B publishers offering more “marketing services” and thereby competing with agencies (including Godfrey) who are also traditional partners in planning and delivering marketing communications for mutual clients.
I’ve been reading them my entire career to keep up with what’s going on the markets I need to follow.
Thank you enlightened business publishers for continuing to provide a valuable resource to your audiences and the marketers that want to reach them.