Did you know? Our thought processes, our strategies and how we use our B2B tools need to change.
A recent announcement from B2B publisher Ziff Davis should not come as a big surprise – they are discontinuing the print editions of four magazines.
While B2B journalists are using social media more than ever, they still rely heavily on company contacts and industry sources to research, report and write about breaking news and emerging trends in the B2B space.
Recently I’ve been testing the grounds with my twitter account and have started to follow the B2B trade publications and editors that I work with on a daily basis.
The public relations landscape has changed dramatically but there are some tried and true “rules” to follow when pitching to the media that will never change.
I’ve been reading them my entire career to keep up with what’s going on the markets I need to follow.
Thank you enlightened business publishers for continuing to provide a valuable resource to your audiences and the marketers that want to reach them.