Events require a large portion of B2B budgets, but determining ROI is often overlooked in the planning process. Here are some tips on measuring success.

In an interesting sequel to last year’s B2B research success story, primary research saves a client from a potentially damaging error in perceiving their audience.

When Godfrey decided to produce our first e-book, it was quite the undertaking. Here are five tips I picked up along the way.

As 2012 B2B marketing planning should be in full-swing, I find myself internally rationalizing the necessity of early planning. A topical analogy seems evident as the 2012 Presidential Election is one year from today.

B2B marketers can learn a lesson from the story of the man who sold hot dogs.