A very common reality among B2B marketers is that their annual marketing plan is closely tied to their fiscal year budget. Read about how you can make informed decisions about B2B marketing budget allocations and marketing strategy using the data you have and pairing it with customer insight.

According to Forrester Research, spending on email marketing, delivery, analytics, integration and creative will approach $2.5 billion annually by 2016, up from $1.5 billion in 2011, a compound annual growth rate of 10 percent. Since email is becoming more valuable in the B2B market, I encourage you to take a second look at your email marketing strategy and examine what your database of email addresses is worth.

The iPad 2 is here and Apple apps are hotter than ever. Now B2B marketers are starting to want their own custom apps and are making room for these gems in their budgets. There are lots of facets to this issue. Here are five ways to rethink the iPad.

“Work smarter, not harder.” For brand managers caught between the time constraints and budgetary challenges of the present economic climate, this is sound advice. Another smart piece of advice is to revisit your marketing asset management (MAM) strategy.

I may be a bit late to the prediction party, I have been reading many blogs and articles relating to 2011 marketing prognostications for what seems like months, but here we are, truly on the eve of 2011 and thought now would be a good time to summarize and point out differences in some marketing spending/budget stats for 2011.

An integrated brand strategy is like a flock of geese. When flying in V-formation they cut through the wind, reduce drag and make more progress than when flying alone. It sounds simple but it requires hard choices.

Before you cut into your marketing budget or scrap all plans for conducting research, ask yourself this question:
Is insight into an industry’s perception of your company, competitors, prospects and clients something you can afford to pass up?

A recent Business Week article reports that AOL plans to create the "newsroom of the future" by using high-powered technology to revolutionize the business of gathering and presenting news.

B-to-B marketers are looking for the most efficient ways to use dwindling marketing dollars. As the economic situation worsens and marketing budget cuts continue, the tactics to survive are the ones that are highly measurable.