Did you know? Our thought processes, our strategies and how we use our B2B tools need to change.
Video is everywhere and consumers are embracing it. Over the past few years, we have seen the amount of time consumers spend watching video skyrocket. In B2B public relations, there are many ways to effectively integrate video into campaigns to engage your audiences.
As B2B marketing efforts become more integrated, the line between paid, shared and earned media is becoming blurred. A successful marketing plan must incorporate all three, with focused messaging and strategic outreach. Find out what role PR plays in the overall marketing plan.
How can you utilize breaking events and viral news to your advantage? Here’s a suggestion from David Meerman Scott: Figure out how to get your message in the second paragraph.
By now, you certainly have heard the term thought leadership around meetings or business dinners. It’s an up-and-coming concept in the marketing world, including B2B. It’s a radically different way of considering leadership – it doesn’t travel from top to bottom through the ranks, but outward to a whole industry— and it changes how people think.
How do companies go about creating a corporate social responsibility program? Here are a few simple steps.
Last fall I had the opportunity to attend PR News’ Digital PR Summit in New York City. The one-day seminar was filled with information on social media platforms, how to include social media in B2B PR campaigns and how to maintain and build relationships with editors through social media.
The Public Relations Society of America recently unveiled their list of 12 trends that will change the PR industry in 2012. Noted on this list is the convergence of brand management and reputation management functions within organizations.
Media interviews can be intimidating, however, there are several techniques that a spokesperson can implement which will allow them to succeed at any interview. There are several myths that spokespeople cannot afford to believe as well as tips and tricks to help the spokesperson stay on message.
Workhorse PR can reliably deliver good results year after year. With the rise in social media and other direct channels, is it time to implement more “racehorse” PR?
While B2B journalists are using social media more than ever, they still rely heavily on company contacts and industry sources to research, report and write about breaking news and emerging trends in the B2B space.
What is the relationship between profanity and marketing? Between profanity and business in general? Are there times when profanity is acceptable, and further, actually encouraged? This blog examines the power of those four to five-letter words.
Customer intimacy is about trust. As B2B marketers, we need to be willing to make investments now that will help us become more intimate with our clients. And, as social media becomes more and more popular in B2B, we need to be aware of how it is changing the way that we interact with our customers.
After relying on advertising value equivalents (or AVE) for measuring media coverage, I've decided that it’s time to move on.
The public relations landscape has changed dramatically but there are some tried and true “rules” to follow when pitching to the media that will never change.
How does public relations follow the motto of the Boy Scouts? When it comes to dealing with a crisis, you don’t know what may happen but you can take steps to be prepared for managing the communications.
The term “public relations” means many things to many people. Even in my own company, there’s a difference of opinion.