Based on what I think I know today, here’s what we can expect to see in the year ahead:

1. Growth of the U.S. economy will go from barely self-sustaining to surprisingly strong by the third quarter as both corporations and consumers decide it’s okay to let go of some of their cash.

2. Successful marketers and agencies will favor data- and insight-driven programming over that which is based on guesswork or personal experience.

3. CXOs will outnumber CMOs.

4. Unanticipated innovation in the social web will make social marketing a new or higher priority for the vast majority of B2B marketers.

5. Content will remain King … and conversation the kingdom.

6. CEOs and CIOs will be far more concerned about Internet security than online marketing, meaning we’ll have to work harder to get attention and budget for new marketing technology.

7. Tablets, especially the iPad, will hasten the demise of print by making it even less relevant.

8. Socially-conscious marketing will take on heightened importance as world population surpasses 7 billion people.

9. I will not receive any more email offers for "Indoor Roller & Outdoor Display Banners" – hope you don’t either.

10. The Pittsburgh Steelers will win Super Bowl 45 February 6 at Cowboys Stadium.

Okay that last one was a "throw away," unless you are tying a campaign to the Super Bowl in some way. In any case, let’s make it a great year for B2B marketing.