Did you know? Baby boomers are turning 65 at a pace of 10,000 per day for the next 19 years.
“The Hunger Games,” a movie based on the first of a trilogy of books by young adult author Suzanne Collins, just completed a hugely successful $155 million opening weekend.
The film’s marketing budget—a paltry $45 million—was not only spent on tried-and-true movie promotion tactics like posters and paid advertising, but also on a comprehensive social media strategy that included fan blogs, Facebook, Twitter, Tumblr, a website, mobile games and more. That online buzz, slowly simmering for the past year, helped generate enormous interest by the time the film was finally released last Friday.
Selling a movie like “Hunger Games,” which takes place in a futuristic dystopian society (the “Games” are an annual contest in which children fight each other to the death) is just as complex as completing a B2B sale. What can marketers learn from this movie’s success?