Did you know? 5 assumptions that can ruin your mobile design.
2011 was a whirlwind year for the world of digital marketing and communications. Some called it “The Year of the iPad,” some called it “The Year of QR Codes” and some may have even called it “The Year of Content Strategy” (let's save that one for 2012). Through it all, B2B Insights was reporting live on the scene.
Here are a few of our highlights:
Rethinking the iPad (Tom Ballew)
By 2011, the one-year-old iPad had settled into a comfy mainstay position, towering over any competition in its own self-made tablet market. It was a household name—but that didn’t mean the world understood what it was good for. “Rethinking the iPad” succinctly breaks down exactly how this device could be best leveraged as a tool for B2B marketers.
Content Strategy: Just Another Piece of the Marketing Puzzle (Jenn Vitello)
If a year’s worth of digital marketing buzzwords could be gathered into a single graduating class, “Content Strategy” would probably be voted Most Likely to Succeed for the Class of 2011. This one’s a keeper. “Just Another Piece of the Marketing Puzzle” explains why the content strategy movement is so important and even provides a handy set of reading recommendations for beginners.
Top 8 Best QR Code Practices (Stacie Minnich)
Back in 2011, QR codes were very fresh, very useful and very easy mess up. Everyone seemed to be trying them out for the first time. “Top 8 Best QR Code Practices” offers a no-frills run-down of the top “dos and don’ts” for this groundbreaking trend.
The Cost to Build a Mobile App: Is the Price Right? (Jennifer Leigh Brown)
Synching up with Godfrey's 2011 webinar, "Going Mobile for B2B Marketers," this blog post lays out the need-to-know information for anyone beginning to consider developing a native mobile app. "The Cost to Build a Mobile App" simplifies the matter into basic dollars and cents.
Five Ways to Get the Most Out of LinkedIn for Your Company (Stacy Whisel)
LinkedIn turned 8 in 2011, having gathered upwards of 11.5 million users worldwide. But that didn't mean that most users could use it well--or even really understood what it was good for. "Five Ways" shows how you can grow into a true LinkedIn power user for your company. It might be easier than you think.