Your company has invested a great deal in the development of a strong brand identity system: A distinctive logo, carefully chosen color palette and fonts that capture the tone of your brand's voice. But is the voice on your website or mobile application delivered through limited, “platform-friendly” fonts such as Arial, Georgia, Verdana or Trebuchet? If so, continuing to accept this perceived technical obstacle could come at the expense of your brand personality and standards. It’s time to start using your corporate fonts online today!

In the past year, there has been an explosion of resources for web-safe fonts. Right now, your corporate fonts are either available for purchase, lease or easily can be converted for web use. This creates tremendous potential for your brand to expand online. A beautiful example is Jax Vineyard’s website. Recognizing the value of brand consistency across all marcom touch points, Jax took advantage of web fonts to create a richer, more consistent experience for its customers from its wine labels, packaging and collateral to its website. Had the company settled with old-school fonts, the tonality of its voice would most definitely been compromised.

The opportunity is now available to fully express your brand online. Gone are the days of substituting your brand identity fonts with the mundane and overused (read about this infamous ‘fontroversy’). Although typography on the web may seem trivial at first, it truly plays an important role in supporting your brand’s identity and creates a more robust web presence.

Talk to your web developer to explore which solution is best for your company. Below are some inspirational resources to get started thinking about implementing your corporate fonts for the web.

Google Web Fonts
Typekit
Fonts In Use
Web Font Specimen
Fonts.com web fonts
Web Font Awards