If you’re a B2B marketer and you haven’t jumped on the mobile marketing bandwagon, now would be a good time to hop onboard.

According to a new report from cloud networking provider Meraki, mobile devices – led by the iPad and Android phones and tablets – have officially overtaken computers on Wi-Fi networks.  Last year, Windows and Mac OS X systems accounted for 64 percent of devices that accessed Wi-Fi networks, while iOS systems (e.g., iPhone and iPod Touch) represented 32 percent and Android just 1 percent.

Now the tables, or tablets, have turned.  Meraki reports that iOS – bolstered by the iPad – and Android now represent 58 percent of Wi-Fi devices, while Windows and Mac OS X account for 36 percent.  What’s more, the iPhone accounts for 23.5 percent of Wi-Fi connections, compared to Android (5.2 percent) and the iPad (3.4 percent).

Clearly, consumers are bypassing traditional computers in favor of mobile devices.  Why?  The main reason is practicality.  “Smart phones and tablets are much more mobile than laptops; the idea of someone pulling out a laptop in a store to check e-mail, Facebook or prices – it’s very impractical,” says Kiren Sekar, Meraki’s director of marketing.

So what does this mean for marketers, especially B2B marketers?  Mainly, it means your customers will increasingly use mobile devices to access information about your company, products and technologies and, of course, your competitors.  It’s also a reminder, says Meraki, that “content owners and publishers should be preparing for more people using mobile devices to consume your content.  Right now, many (web) sites are still not optimized for mobile, which can be a lost monetization opportunity.”

If you haven’t considered how mobile devices can enhance your marketing efforts, you definitely should.  And do it before the laptop computer becomes a dinosaur.