Bring them on, along with the grill and the outdoor patio furniture.

Online shopping is the greatest. I find it most enjoyable when the weather starts warming up and I’m seated on my back porch with my dog, Louie, along with the smell of grilled burgers in the air. It’s during this time when I typically go through these catalogs and decide what I want to do in my yard for the season. So many of us are on our computers all day long. Isn’t it nice to leisurely page through a direct mail catalog in a comfortable setting with our feet up once in awhile?

On the other hand, when it comes to receiving direct mail catalogs I have no interest in, that’s when I’d like to push the unsubscribe button. Instead, I end up with a pile of paper in my living room that eventually gets thrown in the trash. I never seem to find the time or remember to cancel the subscriptions.

That’s why it’s important to keep your direct mail list up-to-date. If you’ve been sending someone a catalog for years and they never bought anything from you, maybe:

• They are no longer at that address
• They are no longer at that company
• They passed away
• They aren’t interested in what you’re selling

Enjoy the spring and summer seasons!