Did you know? 70% of respondents are spending more today on direct branded content than they did three years ago.
Are marketing directors getting what they want from their agency? How valuable is their agency’s work? Are their needs being met?
Obviously, client needs are important to all account managers at any agency. It’s what account management is all about. We’re always checking in with clients, fellow account managers and industry experts to stay in touch with the real needs of today’s B2B marketing professional.
Here’s what we’ve found B2B marketers value most in an agency:
In September, BtoB Magazine published an article about what most B2B marketers look for in an agency partner. Their top findings closely matched what we've observed, with B2B experience and industry knowledge at the top of the list.
But what do you think? Do you have anything to add to our top six?