Did you know? Android is the top mobile OS at 47% vs. Apple iPhone with 29% and BlackBerry with 17%. See the trends.
Video is everywhere and consumers are embracing it. Over the past few years, we have seen the amount of time consumers spend watching video skyrocket. According to comScore Video Metrix, 181 million U.S. Internet users watched nearly 40 billion online videos in January 2012. Video can be posted to websites, blogs, social media platforms and even embedded in digital publications. In B2B public relations, there are many ways to effectively integrate video into campaigns to engage your audiences:
You’re probably wondering … “Why should I?” Well, here are some reasons:
Video is an effective way to create engagement among B2B audiences. It’s a tactic we shouldn’t be hitting the “pause” button on. What success have you had integrating video with your overall PR strategy?