Did you know? Baby boomers are turning 65 at a pace of 10,000 per day for the next 19 years.
Joe Smith, the legendary former Capital Records/EMI executive, recently donated 238 hours of interviews with household names in rock music and entertainment to The Library of Congress. These unabridged interviews of the likes of Bob Dylan, Paul McCartney, Tina Turner, Elton John, Sting, Ella Fitzgerald, James Taylor (I think you get the idea) were compiled and published in his 1988 ground-breaking book, Off the Record. The Joe Smith Collection will be streamed on the Library’s website www.loc.gov later this year.
The amazing interviews in the Smith Collection reveal the power of the individual interview. Here are five lessons learned that are relevant to and will benefit B2B marketers: