Did you know? The top use for social media in marketing is brand building, per a BtoB Magazine 2011 survey.
Google recently unveiled 40 new updates to its Panda release from earlier this year. The changes are part of a continued effort from Google to improve search quality (it’s also an attempt to drive SEO experts insane trying to keep up!). Anyway, after reviewing all of the changes, I’ve taken the liberty of listing a few of the more relevant updates for you here. You can thank me in the comments.
More locally relevant predictions in YouTube: If you have an active YouTube account and a global business, this could help you out a little bit. According to Google, “We’ve improved the ranking for predictions in YouTube to provide more locally relevant queries.” For example, for the query [lady gaga in] performed on the U.S. version of YouTube, we might predict [lady gaga in times square], but for the same search performed on the Indian version of YouTube, we might predict [lady gaga in India].” That means if your videos are properly tagged and titled, Google might suggest a search that will return one of your videos over a competitor’s.
International launch of shopping rich snippets: If you rely on shopping rich snippets to reach global customers and drive sales on your site, this information could really help inform the way you approach your online store. Google says, “[This update will] help you more quickly identify which sites are likely to have the most relevant product for your needs, highlighting product prices, availability, ratings and review counts. This month we expanded shopping rich snippets globally (they were previously only available in the U.S., Japan and Germany).”
Improvements to freshness: If you needed yet another reason to constantly your company website with fresh content, take a look at this improvement:, “We’ve applied new signals which help us surface fresh content in our results even more quickly than before.” This means that the website with the most recent relevant content will rise to the top.
Link evaluation: OK, this one is a bit of a guessing game, but also could be the biggest potential game-changer. Sorry about that. Google probably uses several dozen signals to evaluate a link back to your site, so when it says, “We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years” it really aren’t saying much at all. Although I don’t want to make any guesses as to what it could mean, I will say that if you have noticed a significant change in your search rankings at any point in the past month and you haven’t changed your strategy, this could be the culprit.