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By 2012, globally, more people will connect to the Internet via a mobile device than through a computer.
As a millennial, I have been shortening paragraphs, sentences and phrases since elementary school. Our generation created Internet slang and social media tools like Twitter—which force us to boil our message down to 140 characters or less. We are well versed in the art of never typing more than we need to, and never reading more than we can absorb in a few seconds.
As a B2B communications professional, I’ve realized that being fully immersed in social media has taught me a valuable lesson: Less is more. One of the most important things we can take away from Twitter’s little blue birdie is the ability to write concisely.
Here are five quick tips from PR Daily and Steve Krug, author of Don’t Make Me Think, to trim up your work:
When your writing is concise, you have a better chance of engaging your audience. Let’s face it—if readers must muddle through a paragraph of noise before getting to the content of your piece, they will likely get bored and search for another. Fortunately, you can easily avoid having your piece skipped over – just remember what the little birdie told you.