I have been neglecting my blog. I’m not the only one. About 95% of blogs are abandoned—a number from Technorati based on the fact that only 7.4 million of the 133 million blogs have been updated in the past 120 days. But I have been tweeting. Not because the media has hyped it up or because everyone else is (not true actually, as the top 10% of Twitter users account for over 90% of tweets) but because in order to advise b2b clients on microblogging service, I had to experience it firsthand. After committing to it, I honestly see its value as a part of a b-to-b marketing communications strategy.

I talked about the value of Twitter to B-to-B Marketers in my last blog post. And if you are looking for Twitter Resources & How-To’s check out Mashable’s Twitter Lists. You can find Twitter marketing tales anywhere—that’s not what this post is about. Instead here’s an honest take from a Twitter skeptic (and a really busy person who isn’t a fad follower) on what I’ve learned from tweeting.

Lessons learned from Tweeting

- If you follow people who are credible and insightful, it’s a great way to discover new resources.

- It’s a quick and easy way to stay on top of information using a network of people who share your interests.

- Using Twitter as a human aggregator, people deciding what is worth sharing, can be easier to cull through than search engine results and a barrage of RSS feeds.

- The brevity (140 characters) is liberating. Even in the busiest of times, it’s easy to tweet.

- Things move fast. And there is great power in the speed and knowledge of a community.

- People listen if you have something valuable to say.

Getting over Social Anxiety

If you are a b-to-b marketer, reading about social media as an essential element in a digital marketing plan, but still suffering from social anxiety my advice is to ease into it. Start by listening, explore this mix of voyeurism and vanity on your own terms.

Maybe Twitter isn’t right for you. That’s okay. But even if you dismiss the tools, you need to understand how new technologies have changed the way people behave, communicate, and market.

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