I didn't mean to be anti-social. Really, I didn't. 

I shut down my Twitter and Facebook accounts recently because I was failing to maintain these on-line representations of me, a B2B marketing and PR professional, in a way that was adding value. In fact I was hardly maintaining them at all. And that's not the way to be social these days, much less helpful. So, I've temporarily unplugged. (Oh, not entirely. I kept my LinkedIn page up and even updated my profile a bit, but that's beside the point).

The point, as my 20-something reverse mentor tells me, is to get and stay engaged. "Commit to 10 to 20 minutes a day," she said. I know she's right. And I know it's a bit early for a New Year's resolution, but I think I have one already. It's a matter of see and be seen, listen and contribute, or risk irrelevancy.

In an impressive study released today, Business.com reports about three-quarters of B2B companies maintain a presence on both Twitter and Facebook, and that "... Among {those} using social media ... in their day-to-day jobs, 62% visit company or brand profiles on social networking sites and 55% search for business information on these sites." No huge surprises, but I recommend reading this study.

Fortunately, I have Godfrey colleagues who are more active in social media and who are doing a credible job of contributing to the B2B marketing conversation. I'll be back soon. And this time I'm determined to get it right. If you have any advice I'd love to hear it.