Did you know? 74% of respondents feel that original content and media are most effective for generating marketing ROI.
A Regular Roundup of Social Media Musings
by Anna Gerz & Mike Wilt
This month’s collection of all things Social Media examines a collection of lesser known networks and the content that fuels our social habits.
Content Continues to Reign
January saw more political events embrace social media than just the Republican primaries and President Obama’s Google+ hangout: Two anti-privacy bills were threatening to change the Internet. Although the SOPA and PIPA bills targeted piracy sites, the proposed changes would be more far-reaching and affect content across the entire web, with various updates and tweets being “censored.” Many social and tech sites, including Wikipedia, chose to black out portions of their sites on Jan.18 to reflect what the Internet could look like, if the bills had passed.
These failed bills were originally intended to protect content, which is especially noteworthy for the marketing world, as we all really dive into content strategy in 2012. In fact, several of the recent redesigns on social networks have resulted in a greater emphasis on the content. Facebook’s Timeline allows users to highlight the most important stories and pictures, while Twitter’s simplified interface is meant to “bring you instantly closer to everything you care about.” Last month we explored how these aesthetic updates would affect the way your audiences interact with your brand online, but SOPA and PIPA have given us reason to review these interface updates from a content marketing perspective as well. We’ve all heard the slogan “Content is King,” but what happens to your kingdom when the content is censored?
Those Other Social Networks
The big guys aren’t the only one making moves out there. Sure, Google and Facebook have their name in the headlines every month, but there are a lot of other really interesting things happening in the social space.
The B2B space is all about targeting your message. If one of these social networks can help you better reach your audience with the content you are publishing, then by all means, jump on in. Your social media strategy doesn’t have to, and shouldn’t, end at Facebook and Twitter.
And, because you can’t let a month go by without the big guys making moves: