Is there really any reason to wonder why Google would take this position in the rapid growing arena of mobile devices and mobile broadband access? The truth is that this has been in the works for a while at Google and they are just now putting some public movement behind it. Last year, Google started downplaying mobile advertisements that linked to pages that were primarily in Flash. Why would they do this? Apple’s iOS does not run Flash and the iPhone makes up a huge part of the mobile smartphone marketplace. Google wants companies to start thinking more about mobile optimization for their websites and are pushing to see their advertisers take action.

Below are a few links to posts Google has made on the subject:

Mobile website optimization now factors into mobile search ads quality

It’s time to Get Mobilized

Do you have a mobile website strategy? Have you considered the impact of not having a mobile-friendly website?  Mobile traffic is growing and will continue to increase from mobile device users. If you are running Google AdWords campaigns that target mobile devices; you could soon be paying more for clicks or losing impressions if you don’t have a mobile strategy.

There is a larger percentage of websites that do not have a mobile strategy and it’s only a matter of time before it will be necessary to have one to compete. Getting ahead of your competition in the mobile arena could elevate your online marketing effort to the next level.

Here is an interesting video on the growth of mobile by Sybase, a SAP mobile intelligence company:

If you are unsure where to start, Godfrey has partnered with the ISBM to do a webinar that will aim to explain the differences between, and the pros and cons of native apps, web apps and mobile websites.

 Register for this free webinar here