Did you know? 74% of respondents feel that original content and media are most effective for generating marketing ROI.
Defining the strategy, identifying goals and understanding your target audience is the first part of designing B2B mobile experiences. Remembering that you are building an experience for a person, and not a tool for a device, needs to be at the core of your design process. But even when your users are at the center of your design, you can make assumptions that weaken your approach.
Related posts on B2B mobile web design:
- Designing B2B Mobile Experiences: The One Thing You Must Know
- Optimizing Your B2B Website for Mobile: What It Means and How to Start
- Investing in B2B Mobile Design: The Facts You Need to Be Convinced
- Do B2B Marketers Need a Mobile App or Mobile Web Site?