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B2B Insights

Contact Us
(717) 393-3831
Email Godfrey

Visit Us
40 N. Christian St.
Lancaster, PA 17602
Directions

Subscribe to E-news
B2B Insights

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B2B Insights Resources

Quickly find what interests you on our site. Simply choose the type of communication, then select one of our topics. Or to stay on top of all the news in the B2B industry, subscribe to our B2B Insights e-newsletter.

Recent Insights

Type:

Area of Expertise:

Avantor: Global Corporate Rebrand

CASE HISTORY

CATEGORY: BRANDING

It Pays to Be Direct with B2B Email PDF (162 KB)

WHITE PAPER

CATEGORY: DIRECT

Web-Centric Branding: Message Mapping and Your Website PDF (252 KB)

WHITE PAPER

CATEGORY: BRANDING, DIGITAL

Best Practices for B2B International Search Engine Optimization PDF (235 KB)

WHITE PAPER

CATEGORY: SEARCH

Making Synchrony’s Web Site a Magnet for Web Search

CASE HISTORY

CATEGORY: DIGITAL, SEARCH, WEB DESIGN AND DEVELOPMENT

Glatfelter: Direct Mail Campaign

CASE HISTORY

CATEGORY: DIRECT

Luxaire: Integrated Marketing Program

CASE HISTORY

CATEGORY: ADVERTISING, EXPERIENTIAL MARKETING

JLG Industries, Inc.: New Branding Campaign

CASE HISTORY

CATEGORY: ADVERTISING, BRANDING, EXPERIENTIAL MARKETING

Johnson Controls, Inc.: Building Efficiency

CASE HISTORY

CATEGORY: PUBLIC RELATIONS, STRATEGY, WEB DESIGN AND DEVELOPMENT

nora systems, Inc.: Increasing Sales through Direct and Integration

CASE HISTORY

CATEGORY: BRANDING, RESEARCH, STRATEGY

PEAK Technologies: Building Service Awareness

CASE HISTORY

CATEGORY: PUBLIC RELATIONS, STRATEGY

Johnson Controls, Inc.: Cultivating Key Market Relationships through Consumer Education

CASE HISTORY

CATEGORY: PUBLIC RELATIONS, STRATEGY

Tate Access Floors: Raising Visibility While Building Relationships

CASE HISTORY

CATEGORY: PUBLIC RELATIONS, RESEARCH

Bosch Rexroth Corporation: Convergent PR

CASE HISTORY

CATEGORY: PUBLIC RELATIONS, SOCIAL MEDIA

Bosch Rexroth Corporation: Boosting Cylinder Sales

CASE HISTORY

CATEGORY: MEDIA, SEARCH

Bosch Rexroth Corporation: On the Edge Blog

CASE HISTORY

CATEGORY: MEDIA, SOCIAL MEDIA

Danfoss: EnVisioneering and Leadership Positioning

CASE HISTORY

CATEGORY: BRANDING, PUBLIC RELATIONS

Bosch Rexroth Corporation: Introducing the Bosch Rexroth Corporation to North America

CASE HISTORY

CATEGORY: BRANDING, STRATEGY

JLG Industries, Inc.: Developing Brand Personalities

CASE HISTORY

CATEGORY: ADVERTISING, BRANDING

nora systems, Inc.: Repositioning to a Greener Brand

CASE HISTORY

CATEGORY: ADVERTISING, BRANDING, DIGITAL, PUBLIC RELATIONS

York International: Brand Awareness and New Product Offerings

CASE HISTORY

CATEGORY: ADVERTISING, BRANDING, STRATEGY

Web-centric Branding White Paper PDF (222 KB)

WHITE PAPER

CATEGORY: ADVERTISING, BRANDING, DIGITAL

Why Branding Becomes More Important in Uncertain Times PDF (259 KB)

WHITE PAPER

CATEGORY: NONE

Prepare for the Recovery: A B2B Checklist PDF (281 KB)

WHITE PAPER

CATEGORY: ADVERTISING, BRANDING, DIRECT, MEDIA, PUBLIC RELATIONS, SEARCH, SOCIAL MEDIA

Podcasts Deliver Fresh, Authentic Audio Content to Target Audiences PDF (210 KB)

WHITE PAPER

CATEGORY: ADVERTISING, DIGITAL

What Makes Search So Strategic for B2B? PDF (198 KB)

WHITE PAPER

CATEGORY: SEARCH, STRATEGY

B2B Branding in a Connected World PDF (210 KB)

WHITE PAPER

CATEGORY: BRANDING

Marketing ROI: The Big Picture PDF (205 KB)

WHITE PAPER

CATEGORY: EXPERIENTIAL MARKETING

Social Media and the Art of Listening PDF (241 KB)

WHITE PAPER

CATEGORY: NONE

B2B Social Media: The Rules of Engagement PDF (188 KB)

WHITE PAPER

CATEGORY: NONE

B2B Social Media: Seeking the Community of Practice PDF (226 KB)

WHITE PAPER

CATEGORY: SOCIAL MEDIA

Brand Strategies for B2B Mergers and Acquisitions PDF (763 KB)

WHITE PAPER

CATEGORY: BRANDING

Differentiation: Living your Differentiation in a Web-Centric World PDF (163 KB)

WHITE PAPER

CATEGORY: BRANDING

What You Need to Know about Convergent PR PDF (160 KB)

WHITE PAPER

CATEGORY: PUBLIC RELATIONS

The B2B Brand Marketer’s Dilemma PDF (198 KB)

WHITE PAPER

CATEGORY: BRANDING

Convergent PR: The Best of Both Worlds PDF (216 KB)

WHITE PAPER

CATEGORY: PUBLIC RELATIONS

Applying Advanced Analytics to B2B Branding Research PDF (739 KB)

WHITE PAPER

CATEGORY: BRANDING, RESEARCH

Differentiation: Why It’s So Hard to Do It Well PDF (200 KB)

WHITE PAPER

CATEGORY: BRANDING

Three Ways to Make B2B Direct Marketing Work PDF (265 KB)

WHITE PAPER

CATEGORY: DIRECT

Practical, Empirical Brand Equity: Research Enables Better Strategic Decisions PDF (201 KB)

WHITE PAPER

CATEGORY: BRANDING

Proliferation of B2B Options Requires Strategic Media Planning PDF (211 KB)

WHITE PAPER

CATEGORY: MEDIA

BING’s Application to B2B PDF (244 KB)

WHITE PAPER

CATEGORY: SEARCH

B2B Branding: Consumer Models Need Not Apply PDF (295 KB)

WHITE PAPER

CATEGORY: BRANDING

Do You Know Where Your B2B Audience Is? PDF (248 KB)

WHITE PAPER

CATEGORY: MEDIA

Extending B2B Branding Through (and to) the Channel PDF (203 KB)

WHITE PAPER

CATEGORY: BRANDING

Change Your Mind about B2B Direct Marketing to Change Results PDF (158 KB)

WHITE PAPER

CATEGORY: DIRECT

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B2B Blog

Russ Green

Apr 13, 2011

0 Comments

It's 2011: Do You Know Who Your Customers Are?

It used to be good enough to say, “We know who our customers are.” But now, it is important to challenge assumptions and make the effort to find out more about your customers. Technology has changed the game completely.

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