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Did you know? 74% of respondents feel that original content and media are most effective for generating marketing ROI.
You almost have to be a super hero to stay on top of all the changes in B2B marketing. New developments come flying past at break-neck speeds. Competitors hurl poison darts in your direction. And no mythic figure of old handled a fire-breathing monster as dangerous as a recession or an industry downturn.
Our task is to help you stay on top of all these challenges, whether it's the latest social network, a strategic challenge, a demand to prove marketing ROI, or the current favorite, "Buy me some social media." It's our job to help, be the super hero's sidekick. So our corporate super heroes can live to fight another day.
Up until the end of the last century, most corporate identity guidelines were written like instruction manuals for minding the brand. Never do this; always do that. Use this grid and these colors (nothing else)...
Howard Stern knows how to re-purpose content. Marketers should take a lesson from his playbook.
Caterpillar Co-Marketing
Our three main differentials:strategy, integration and execution