According to Forrester Research, spending on email marketing, delivery, analytics, integration and creative will approach $2.5 billion annually by 2016, up from $1.5 billion in 2011, a compound annual growth rate of 10 percent. Since email is becoming more valuable in the B2B market, I encourage you to take a second look at your email marketing strategy and examine what your database of email ...

Millennials are moving onto B2B buying teams and influencing product and service purchase decisions. Are you ready to communicate with them?

So, you are getting ready for an old fashioned B2B direct mail campaign. Don’t be ashamed, according to BtoB Magazine’s 2009 Marketing Priorities and Plans survey, 74% of B2B marketers are planning to maintain or increase their direct marketing budget in 2009.