B2B direct marketing has come a long way since the one-size-fits-all mass marketing of the last century. “Dear occupant” letters have been replaced by personalized and even one-to-one communications that are anticipated, relevant and personal. Communications that segment markets by age, sex, zip code, occupation and education level. And while those kinds of distinctions are most relevant for consumer marketing, the process has become equally sophisticated for B2B direct marketing.

Godfrey believes that communicating directly with customers and prospects has always been an important part of B2B marketing. And new electronic capabilities have breathed new life into this long-standing medium, allowing B2B marketers to think and act like publishers. We have helped our clients achieve significant marketing ROI by using direct marketing as a critical "cultivating" element in our proven B2B marketing communications programs.