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B2B Insights 


Did you know? Baby boomers are turning 65 at a pace of 10,000 per day for the next 19 years.

B2B Experiential Marketing

New media attracts the lion’s share of B2B marketers’ attention. It’s new, different, confusing, exciting. But much of B2B marketing still requires human interaction to close the major deals. Whether at a trade show or a personal sales call. Over the phone or through e-mail. Almost no one closes a major transaction without some human interaction. It's called experiential marketing, and includes everything from trade show marketing to sales support to customer events.

Godfrey works with marketers to integrate this important element of the process into their overall program. We craft sales presentations, create displays, and develop marketing programs that drive prospects to your events. It’s integration at its best -- taking prospects by the hand and leading them, step by step, to your doorstep.

 

B2B Blog Posts

Feb 8, 2012

Up until the end of the last century, most corporate identity guidelines were written like instruction manuals for minding the brand. Never do this; always do that. Use this grid and these colors (nothing else)...

Feb 7, 2012

Howard Stern knows how to re-purpose content. Marketers should take a lesson from his playbook.

 

Related Items

B2B Case History

Learn how we helped one client sign up new dealers with an award-winning marketing program.

B2B Case History

Find out how we helped one client assert brand leadership in a big, bold way.

 

B2B Showcase

B2B Blog
Mar 14, 2011

The iPad 2 is here and Apple apps are hotter than ever. Now B2B marketers are starting to want their own custom apps and are making room for these gems in their budgets. There are lots of facets to this issue. Here are five ways to rethink the iPad.

 
 
 
 
 
 
 
 
 
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