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B2B Insights 


Did you know?  70% of respondents are spending more today on direct branded content than they did three years ago.

B2B Marketing Strategy

Ever leave on vacation without deciding what you wanted to do? Probably not. In our view, that’s a lot like doing marketing communications without a strategy. You don’t know which way to turn. You won’t know when you’ve arrived.

At Godfrey, we believe marketing communications without a strategy is a waste, throwing good money after bad. So we integrate strategy into every step of our process through proven tools and work plans. Across all media -- from ads and websites, to social media and email, to tweets and public relations. We believe it’s unlikely that effective creative will come out of a weak marketing strategy. In fact, the more daring the approach, the greater the potential for compelling creative. So set your sights high and craft an ambitious strategy. We’ll help you set the itinerary.

 

B2B Blog Posts

Jan 25, 2012

After reading the excellent blog by my colleague Leanne Terpak on establishing KPIs, my thoughts returned to a topic I had raised earlier: If KPIs and the analytics they drive are so important, why aren’t we doing better with them? What is ...

Jan 18, 2012

Customer Relationship Management has been around for quite a while now, and has been a key item in many B2B marketing strategies. It's lost a little of its sexy veneer— no longer the hot buzzword of a decade or so ago. Here are some tips on how to change your thinking, and your approach, to CRM.

 

Related Items

B2B Case History

See how we helped one of our clients promote environmental leadership.

 

B2B Showcase

B2B Blog
Jun 17, 2010

There is a new iPhone, Google is taking over the world and you just spent fifteen minutes updating your status, re-tweeting, checking in and getting a jump on your email before you got to the office. It shouldn’t be news that your marketing mix should consider mobile.

 
 
 
 
 
 
 
 
 
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