Did you know? 74% of respondents feel that original content and media are most effective for generating marketing ROI.
Your B2B audience is tough to locate, and just as tough to attract. Effective B2B media requires a global hunt. A needle-in-a-haystack hunt. And it’s one of the things we do best.
Godfrey’s B2B media strategists are dead-set on figuring out your audience—where they work, where they learn, what they like. Our B2B experience and industry knowledge give us a powerful edge in finding and attracting that audience. No matter how obscure or distracted they may be.
B2B media planning is a hard-won skill. It only looks easy when you’re as crazy about B2B as we are. Let’s talk about how Godfrey can forward your B2B objectives.
Twitter released a new advertising service for any advertisers using Twitter’s advanced advertising options on Wednesday. They’re calling the new service, rather unpoetically, “Keyword Targeting in Timeline”.
Technology may have blurred the lines between B2B and B2C, but at a fundamental level those lines are still there. And blurry or not, some of them aren’t going to be crossed anytime soon. Here are six reasons why B2B and B2C will always differ.
See how one client increased sales with a program integrating search, online ads and web destination pages.
See how we helped a client start a social media discussion in their industry.
So, you are getting ready for an old fashioned B2B direct mail campaign. Don’t be ashamed, according to BtoB Magazine’s 2009 Marketing Priorities and Plans survey, 74% of B2B marketers are planning to maintain or increase their direct marketing budget in 2009.