As B2B marketers continue to wrestle with the ROI of social media a recent survey indicates that it is being used by millennial B2B buyers to gather information, seek advice and comment upon the B2B buying decisions that they are making.

Earlier this month, RAGAN’s PR Daily put out a piece called “12 traits of highly successful people”. As I read it, I couldn’t help but think that many of these same principles (most of which ring so true) also apply to successful B2B organizations.

You may be wondering how to integrate infographics with your B2B brand. Recently I stumbled upon an excellent example of a statistical infographic that is a perfect representation of what to do and what not to do all at the same time when creating a viral B2B campaign.